UPDATED 4:28 PM PT – Thursday, September 16, 2021
A new survey revealed nearly half of all gun owners since 2019 have been women. According to a 2021 National Firearms Survey, 3.5 million women bought guns between January 2019 and April of 2021. This is compared to 4 million men who purchased firearms.
Previously, surveys found women only made up between 10 and 20 percent of America’s gun owners. The findings mark a shift for a market long dominated by men.
Companies have since begun looking into new marketing techniques that scrap the gendered norm. The chief executive of San Diego Gun Owners, Wendy Hauffen, said in an interview that she founded the gun-rights advocacy group to combat sexual assault and domestic violence.
“Close to half of all new U.S. gun buyers since the beginning of 2019 have been women, a shift for a market long dominated by men, according to a new study.” https://t.co/MTiIA70Shc
— 𝙵𝚒𝚛𝚎𝚊𝚛𝚖𝚜 𝙿𝚘𝚕𝚒𝚌𝚢 𝙲𝚘𝚊𝚕𝚒𝚝𝚒𝚘𝚗 (@gunpolicy) September 16, 2021
Meanwhile, analysts said the increase is likely due to fears brought on by the COVID-19 pandemic and violent protests across the country.