Calif. proposes gender-neutral toy sections, Candace Owens slams bill

An employee of a children's clothing store wears a protective face mask and gloves in Rome on April 16, 2020, as some shops re-open by government decision, during the country's lockdown aimed at curbing the spread of the COVID-19 outbreak, caused by the novel coronavirus. (Photo by Andreas SOLARO / AFP) (Photo by ANDREAS SOLARO/AFP via Getty Images)

 (Photo by ANDREAS SOLARO/AFP via Getty Images)

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UPDATED 6:50 PM PT – Saturday, March 6, 2021

California introduced a new bill, which would require big retailers to organize toys in a “gender-neutral” section. All stores with 500 or more employees would fall under the proposal, which applies to childcare items such as kids’ clothes and toys.

The bill targets the categorization of toys as “boys” or “girls” and would ban any signs that designate which sex or gender they’re for. Retailers would be expected to maintain “undivided areas of the sales floor” to create a safe space for children.

Businesses based online would be required to designate a section titled “kids,” “unisex,” or “gender-neutral.” Supporters of the bill claimed the proposal could reduce bullying and shame amongst kids when picking out toys.

The measure was introduced in early March.

POMPANO BEACH, FL - OCTOBER 08: Wal-Mart employee Yedira Hernandez restocks the shelves in the toy department October 8, 2009 in Pompano Beach, Florida. Wal-Mart stores, Inc. announced recently that it would be bringing back its $10 toys section in all stores as they gear up for the holiday shopping season and will expand its $10 holiday assortment this year to more than 100 toys. (Photo by Joe Raedle/Getty Images)

(Photo by Joe Raedle/Getty Images)


Conservative commentator and activist Candace Owens condemned the new proposal. In a tweet on Saturday, Owens slammed the Golden State’s bill, calling the Democrat state lawmakers “despicable.”


Retailers would face a fine of up to $1,000 if they refused to “de-gender” their clothing and toy sections. If passed, the bill would go into effect on January 1 of 2024.

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