Last week, President Trump announced that he was hiring his 2016 digital campaign manager to manage his 2020 campaign. Many credit the brilliant Parscale’s digital marketing efforts for Trump’s unexpected win in the 2016 presidential election. Parscale credited Facebook for Trump’s win. He even goes as far as to mock the Clinton campaign for not using Facebook employees who shared Hillary’s political views to help them leverage the social media platform. After multiple reports and even undercover videos by James O’Keefe that prove the leftist bias of these social media monopolies, Americans are becoming increasingly concerned about the iron-fisted approach to the dissemination of news as it relates to a pro-Trump or conservative message. Conservative Facebook pages with massive followings are either being shut down, or their posts are no longer showing up in the Facebook news feed, causing publications like ours to see massive drops in traffic, as high as 90%.
Will Donald Trump, who uses social media better than any President in history, be the one who takes on these social media monopolies run by liberals, and exposes them for not playing fair with both political parties?
Last night, President Trump’s 2020 campaign manager fired the first warning shot at Facebook, Twitter, and Google in a Twitter post:
— Brad Parscale (@parscale) March 7, 2018
For years, conservative publishers like 100percentfedup.com have been using Facebook and Twitter as a way to share their content on social media. But what happens when social media platforms like Facebook decides, that after years of taking millions of advertising dollars from publishers to build an audience who’s interested in their content, they will no longer allow those users to see your content?
We responded to Parscale’s tweet by telling him that we have almost 2 million followers on our 100 Percent FED UP Facebook page and have seen a drop in traffic of over 80% since last year. We very rarely see our posts show up in the news feed on Facebook, since they made a decision to limit news sources they would show in their news feed.
So, what does Brad Parscale know about Facebook and Twitter? Should Facebook, Twitter and Google be concerned that he’s not just blowing smoke up their collective arses?
Watch, as Brad Parscale explains to a stunned Leslie Stahl of 60 Minutes how he brilliantly used Facebook to win the election for Donald Trump:
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won.”
CBS News– Parscale says he used the majority of his digital ad budget on Facebook ads and explained how efficient they could be, particularly in reaching the rural vote. “So now Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for,” says Parscale. And people anywhere could be targeted with the messages they cared about. “Infrastructure…so I started making ads that showed the bridge crumbling…that’s micro-targeting…I can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes Democrat,” he says. Parscale says the campaign would average 50-60,000 different ad versions every day, some days peaking at 100,000 separate iterations – changing design, colors, backgrounds, and words – all in an effort to refine ads and engage users.
Parscale received help utilizing Facebook’s technology from Facebook employees provided by the company who showed up for work to his office multiple days a week. He says they had to be partisan and he questioned them to make sure. “I wanted people who supported Donald Trump.” Parscale calls these Facebook employees “embeds” who could teach him every aspect of the technology. “I want to know everything you would tell Hillary’s campaign plus some,” he says he told them.
Both campaigns used Facebook’s advertising technology extensively to reach voters, but Parscale says the Clinton campaign didn’t go as far as using “embeds.” “I had heard that they did not accept any of [Facebook’s] offers.”
The conservative Parscale sees an irony in all this. “These social platforms are all invented by very liberal people on the West and East Coast. And we figure out how to use it to push conservative values. I don’t think they thought that would ever happen,” says Parscale.